Exploring Self-Control: Moving Beyond Depletion Hypothesis

Ravi Mehta, University of British Columbia, Canada
[ to cite ]:
Ravi Mehta (2010) ,"Exploring Self-Control: Moving Beyond Depletion Hypothesis ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 244-248 .