The Role of Emotions in Self-Control Dilemmas

Anastasiya Pocheptsova, University of Maryland, USA
[ to cite ]:
Anastasiya Pocheptsova (2010) ,"The Role of Emotions in Self-Control Dilemmas", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 192-195 .