Finding the Uncompromising Consumer: a Deeper Understanding of Context Effects on Choice

Jeffrey Parker, Columbia University, USA
[ to cite ]:
Jeffrey Parker (2010) ,"Finding the Uncompromising Consumer: a Deeper Understanding of Context Effects on Choice", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 223-226 .