Consuming in Self-Defense: Consumer Responses to Self Threat

Eugenia Wu, Duke University, USA
[ to cite ]:
Eugenia Wu (2010) ,"Consuming in Self-Defense: Consumer Responses to Self Threat", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 324-328 .