Why Reproduction Involves More Than Sex: the Diverse Effects of Mating Motivation on Consumer Behavior

Vladas Griskevicius, University of Minnesota, USA
[ to cite ]:
Vladas Griskevicius (2010) ,"Why Reproduction Involves More Than Sex: the Diverse Effects of Mating Motivation on Consumer Behavior", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 346-349 .