The Effects of Process and Outcome Simulations on Decision Making

Michal Herzenstein, University of Delaware, USA
[ to cite ]:
Michal Herzenstein (2010) ,"The Effects of Process and Outcome Simulations on Decision Making", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 127-129 .