Positive Emotions Are Like a Box of Chocolates: Without Identifying the Different Flavors You Never Know What Behavior You’Re Going to Get

Lisa Cavanaugh, University of Southern California, USA
[ to cite ]:
Lisa Cavanaugh (2010) ,"Positive Emotions Are Like a Box of Chocolates: Without Identifying the Different Flavors You Never Know What Behavior You’Re Going to Get", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 119-122 .