Effects of Social Influence on Consumer Spending Decisions

Didem Kurt, University of Pittsburgh, USA
[ to cite ]:
Didem Kurt (2010) ,"Effects of Social Influence on Consumer Spending Decisions", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 350-353 .