Exploring the Links Between Stigma and Consumption

Elizabeth Crosby, University of Illinois at Urbana-Champaign, USA
Cele C. Otnes, University of Illinois at Urbana-Champaign, USA
[ to cite ]:
Elizabeth Crosby and Cele C. Otnes (2010) ,"Exploring the Links Between Stigma and Consumption", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 98-101 .