The Influence of Lay Beliefs on Consumers’ Food Consumption Decisions

Raj Raghunathan, University of Texas at Austin, USA
[ to cite ]:
Raj Raghunathan (2010) ,"The Influence of Lay Beliefs on Consumers’ Food Consumption Decisions", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 320-323 .