Talk the Green Talk, Shop the Green Walk?

Gary Bamossy, Georgetown University, USA
Basil Englis, Berry College, USA
[ to cite ]:
Gary Bamossy and Basil Englis (2010) ,"Talk the Green Talk, Shop the Green Walk?", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 102-105 .