Effects of Minor Language Variations on Consumer Persuasion

Aner Sela, Stanford University, USA
[ to cite ]:
Aner Sela (2010) ,"Effects of Minor Language Variations on Consumer Persuasion", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 293-296 .