Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences

Yanliu Huang , Chinese University of Hong Kong, Hong Kong, China
Robert Meyer , University of Pennsylvania/University of Miami, USA
[ to cite ]:
Yanliu Huang and Robert Meyer (2010) ,"Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 249-252 .