The Other Side of the Story: New Perspectives on Word of Mouth

Sarah G. Moore, University of Alberta, Canada
[ to cite ]:
Sarah G. Moore (2010) ,"The Other Side of the Story: New Perspectives on Word of Mouth", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 168-171 .