Is Identity Signaling So Great? Limitations and Negative Consequences

Rosellina Ferraro, University of Maryland, USA
[ to cite ]:
Rosellina Ferraro (2010) ,"Is Identity Signaling So Great? Limitations and Negative Consequences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 151-154 .