Consumer-Generated Advertising: Creators and Spectators

Burçak Ertimur, Fairleigh Dickinson University, USA
[ to cite ]:
Burçak Ertimur (2010) ,"Consumer-Generated Advertising: Creators and Spectators", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 354-357 .