Deviating From Or Resetting Consumers Ethical Standards

Shahar Ayal, Duke University, USA
[ to cite ]:
Shahar Ayal (2010) ,"Deviating From Or Resetting Consumers Ethical Standards ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 281-284 .