Setting the Stage: How Frames of Reference May Be Influencing Your Behavior

Rebecca Hamilton, University of Maryland, USA
[ to cite ]:
Rebecca Hamilton (2010) ,"Setting the Stage: How Frames of Reference May Be Influencing Your Behavior", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 253-256 .