Constraints and Consequences: Psychological Reactance in Consumption Contexts

Amit Bhattacharjee, The Wharton School, University of Pennsylvania, USA
[ to cite ]:
Amit Bhattacharjee (2010) ,"Constraints and Consequences: Psychological Reactance in Consumption Contexts", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 123-126 .