What Is the Intelligent Choice? Performance on the Crt and Preferences

Claudia Townsend, UCLA Anderson School of Management, USA
[ to cite ]:
Claudia Townsend (2010) ,"What Is the Intelligent Choice? Performance on the Crt and Preferences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 181-184 .