Multiple Systems For Choice and Valuation: New Perspectives From Decision Neuroscience

Ab Litt, Stanford University, USA
[ to cite ]:
Ab Litt (2010) ,"Multiple Systems For Choice and Valuation: New Perspectives From Decision Neuroscience", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 130-134 .