Plates, Smiley Faces and Price Tags: How Contextual Factors Bias Consumption

Meng Zhu, Carnegie Mellon University, USA
[ to cite ]:
Meng Zhu (2010) ,"Plates, Smiley Faces and Price Tags: How Contextual Factors Bias Consumption", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 77-79 .