Looking on the Bright Side: the Effects of Optimism on Goals and Behavior

Elaine Chan, Hong Kong University of Science and Technology, Hong Kong, China
[ to cite ]:
Elaine Chan (2010) ,"Looking on the Bright Side: the Effects of Optimism on Goals and Behavior ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 274-276 .