When (And How) Does Metacognitive Experience Affect Consumer Behavior?

Manoj Thomas, Cornell University, USA
[ to cite ]:
Manoj Thomas (2010) ,"When (And How) Does Metacognitive Experience Affect Consumer Behavior?", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 257-260 .