Are Crowds Always Wiser?

Andrew Stephen, INSEAD, France
Leonard Lee, Columbia University, USA
[ to cite ]:
Andrew Stephen and Leonard Lee (2010) ,"Are Crowds Always Wiser?", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 164-167 .