How Environmental Cues Impact Consumer Judgments

Leonard Lee, Columbia University, USA
Michel Tuan Pham, Columbia University, USA
[ to cite ]:
Leonard Lee and Michel Tuan Pham (2010) ,"How Environmental Cues Impact Consumer Judgments", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 115-118 .