Let the Games Begin: Evaluating Fun Experiences

Sayantani Mukherjee, California State University, Long Beach, USA
[ to cite ]:
Sayantani Mukherjee (2010) ,"Let the Games Begin: Evaluating Fun Experiences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 231-235 .