The Distinct Effects of Hope in Consumption

Karen Winterich, Texas A&M University, USA
[ to cite ]:
Karen Winterich (2010) ,"The Distinct Effects of Hope in Consumption ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 341-345 .