The Interplay Between Goal Categories and Effort

Antonios Stamatogiannakis, INSEAD, France
[ to cite ]:
Antonios Stamatogiannakis (2010) ,"The Interplay Between Goal Categories and Effort", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 147-150 .