Deep Determinants of Value: New Perspectives on the Endowment Effect

Rama Ganesan, University of Arizona, USA
[ to cite ]:
Rama Ganesan (2010) ,"Deep Determinants of Value: New Perspectives on the Endowment Effect", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 177-180 .