The Pitfalls of Fame: Insights From Human Brands

Marie-Agnès Parmentier, HEC Montréal, Canada
[ to cite ]:
Marie-Agnès Parmentier (2010) ,"The Pitfalls of Fame: Insights From Human Brands", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 107-110 .