Pre-Purchase Planning and Post-Purchase Learning: the Role of Internal and External Factors

Yanliu Huang, Chinese University of Hong Kong, Hong Kong, China
Wes Hutchinson, The Wharton School, University of Pennsylvania, USA
[ to cite ]:
Yanliu Huang and Wes Hutchinson (2010) ,"Pre-Purchase Planning and Post-Purchase Learning: the Role of Internal and External Factors", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 94-97 .