Nudging Consumers Towards Healthier Food Choices

Pierre Chandon, INSEAD, France
[ to cite ]:
Pierre Chandon (2010) ,"Nudging Consumers Towards Healthier Food Choices", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 143-146 .