We Are Not All the Same: New Issues, Confluence, and Divergence in Consumer Acculturation Studies

Søren Askegaard, University of Southern Denmark, Odense, Denmark
[ to cite ]:
Søren Askegaard (2010) ,"We Are Not All the Same: New Issues, Confluence, and Divergence in Consumer Acculturation Studies", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 80-84 .