The Constructive Role of Effort in Consumer Choice

Rom Schrift, Columbia University, USA
[ to cite ]:
Rom Schrift (2010) ,"The Constructive Role of Effort in Consumer Choice", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 185-187 .