The Role of Stereotypes in Changing Consumers' Attitudes and Behaviors

Linyun Yang , Duke University, USA
[ to cite ]:
Linyun Yang (2010) ,"The Role of Stereotypes in Changing Consumers' Attitudes and Behaviors", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 240-243 .