Continuing to Sin Or a Reformed Sinner: Examining Sequential Self-Regulation Choices

Yael Zemack-Rugar, Virginia Tech, USA
[ to cite ]:
Yael Zemack-Rugar (2010) ,"Continuing to Sin Or a Reformed Sinner: Examining Sequential Self-Regulation Choices", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 213-215 .