On Being Better (Or Worse) Than Others: Illuminating and Eliminating Biases in Social Comparison

Ellie Kyung, New York University, USA
[ to cite ]:
Ellie Kyung (2010) ,"On Being Better (Or Worse) Than Others: Illuminating and Eliminating Biases in Social Comparison", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 90-93 .