In Pursuit of the Prime Suspects: Insights From Second Generation Research on Nonconscious Influences of Consumer Behavior

Rob Tanner, University of Wisconsin-Madison, USA
[ to cite ]:
Rob Tanner (2010) ,"In Pursuit of the Prime Suspects: Insights From Second Generation Research on Nonconscious Influences of Consumer Behavior", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 329-332 .