New Insights Into Consumers’ Inherent Preferences

Itamar Simonson, Stanford University, USA
[ to cite ]:
Itamar Simonson (2010) ,"New Insights Into Consumers’ Inherent Preferences", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 302-304 .