The Rosy Side of Negative Emotions

Uzma Khan, Stanford University, USA
[ to cite ]:
Uzma Khan (2010) ,"The Rosy Side of Negative Emotions", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 333-336 .