Social Comparison and Negative Emotions: Understanding Regret, Envy, and Schadenfreude in a Consumer World

Cait Poynor, University of Pittsburgh, USA
[ to cite ]:
Cait Poynor (2010) ,"Social Comparison and Negative Emotions: Understanding Regret, Envy, and Schadenfreude in a Consumer World", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 265-268 .