Choices, Judgments and Temperature: From Visceral States to Metaphors

Hee-Kyung Ahn, University of Toronto, Canada
[ to cite ]:
Hee-Kyung Ahn (2010) ,"Choices, Judgments and Temperature: From Visceral States to Metaphors", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 155-158 .