Morality, Suspicion, and Modification: New Directions After 15 Years’ Persuasion Knowledge Research

Guang-Xin (Vincent) Xie, University of Massachusetts, USA
Tracy Rank, DePaul University, USA
[ to cite ]:
Guang-Xin (Vincent) Xie and Tracy Rank (2010) ,"Morality, Suspicion, and Modification: New Directions After 15 Years’ Persuasion Knowledge Research", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 337-340 .