“My Possessions Are Mine and Your Possessions Are Mine Too.” Using Hong Kong Chinese Consumers’ Narratives to Illuminate the Boundaries Between Extended Possessions and the Extended Self

Phoebe Wong, Lancaster University, UK
Margaret K. Hogg, Lancaster University, UK
This paper investigates the nature of the boundaries between the extended self and possessions (including potentially extended possessions) for Hong Kong Chinese consumers. Eastern research has suggested a different set of boundaries and cultural interpretations of the concept of self and possessions compared with Western findings. Our findings showed that informants narrated stories not only about the gifts that they themselves had received as being their important possessions and thus constituting part of their extended self; but they also described objects that they had given as gifts to close others as part of their own possessions and thus these extended possessions potentially constituted part of their own extended selves.
[ to cite ]:
Phoebe Wong and Margaret K. Hogg (2010) ,"“My Possessions Are Mine and Your Possessions Are Mine Too.” Using Hong Kong Chinese Consumers’ Narratives to Illuminate the Boundaries Between Extended Possessions and the Extended Self", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 676-677 .