The Dynamics of Goal Revision: Updating the Discrepancy-Reducing Model of Self-Regulation

Chen Wang, University of British Columbia, Canada
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, Hong Kong, China/University of Michigan, USA
Existing research on goal-directed behaviors mostly treats goals as static entities rather than dynamic functions. This research examines the dynamics of goal revision by revisiting and revising Carver and Scheier’s (1981) classic discrepancy-reducing model of self-regulation. We incorporate an additional element, a goal calibrator, into this model. The goal calibrator is directed by an S-shaped function of goal-performance discrepancy, generating updated goals for further monitoring. This S-shaped function features the common properties of proportionality and diminishing sensitivity for both self-set goals and assigned goals, while exhibiting failure aversion for self-set goals and satisficing for assigned goals.
[ to cite ]:
Chen Wang and Anirban Mukhopadhyay (2010) ,"The Dynamics of Goal Revision: Updating the Discrepancy-Reducing Model of Self-Regulation ", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 923-924 .