Towards a Theoretical Vocabulary For Consumer Research on Sustainability

David Crockett, University of South Carolina, USA
Diane Martin, University of Portland, USA
Guliz Ger, Bilkent University, Turkey
Pierre McDonagh, Krittinee Nuttavuthisit, Alice Grønhøj, Robert Fisher, Benet DeBerry-Spence, Julie Ozanne, John Schouten, Stacey Baker, Jenny Mish, Susan Dobscha, Vladas Griskevicius, Robert Caruana, Gokcen Coskuner-Balli, Dublin City University, Ireland, UK; Chulalongkorn University, Thailand; Aarhus University, Denmark; University of Alberta, Canada; University of Illinois at Chicago, USA; Virginia Tech, USA; University of Portland, USA; University of Wyoming, USA; University of Notre Dame, USA; Bentley College, USA; University of Minnesota, USA; University of Manchester, UK; Chapman University, USA
The purpose of this session is to bring together new and veteran ACR participants who are conducting, or interested in conducting, research in the broad areas of intersection between sustainability, consumer behavior and marketing. Discussion will focus on how to develop a theoretical vocabulary for sustainability research that transcends the specific contexts that we currently associate with “sustainability,” such as subsistence consumers, disaster mitigation, quality of life, equitable development, voluntary simplicity, and above all "green marketing,” and the role for consumer researchers in sustainability research.
[ to cite ]:
David Crockett, Diane Martin, Guliz Ger, and Pierre McDonagh, Krittinee Nuttavuthisit, Alice Grønhøj, Robert Fisher, Benet DeBerry-Spence, Julie Ozanne, John Schouten, Stacey Baker, Jenny Mish, Susan Dobscha, Vladas Griskevicius, Robert Caruana, Gokcen Coskuner-Balli (2010) ,"Towards a Theoretical Vocabulary For Consumer Research on Sustainability", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 739-740 .