(Waiting) Time Flies When the Tune Flows: Music Influences Affective Responses to Waiting By Changing the Subjective Experience of Passing Time

Charles Areni, The University of Sydney, Australia
Nicole Grantham, Information Tools Pty Ltd, Australia
In a laboratory experiment, subjects waiting for an important event to begin reported more negative affective states when disliked rather than liked music was played during the interval. This effect was completely mediated by their subjective experience of the interval as having passed more slowly or quickly than usual when disliked versus liked music was played, respectively, whereas neither deviations from their expected waiting time nor estimates of actual duration were related to reported affective states.
[ to cite ]:
Charles Areni and Nicole Grantham (2009) ,"(Waiting) Time Flies When the Tune Flows: Music Influences Affective Responses to Waiting By Changing the Subjective Experience of Passing Time", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 449-455.