Consumption, Belonging, and Place (72:00)

Marta Rabikowska, University of East London, UK
Matthew Hawkins, University of East London, UK
This film is designed to probe the potential of auto-ethnography in ethnographic research. The film focuses on a single community in South East London where the director of the film used to live. This film incorporates the director’s voice, also a character in the film, and the voices of other inhabitants who are the consumers of The High Street. The film represents an everyday life of The High Street and its people. The street has its own spatio-material topography as the market. The High Street also serves as a symbolic representation of the socio-cultural practices of the local community. Reflecting Nigel Thrift’s theory of space (2002), the street is “porous”- with no boundary to incoming memories, messages, or encounters, and with no stable landscape for communication.
[ to cite ]:
Marta Rabikowska and Matthew Hawkins (2009) ,"Consumption, Belonging, and Place (72:00)", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 808-808.