Does Feedback Always Facilitate Learning?: Degree of Preference Development and Degree of Feedback Complexity

Jaewoo Joo, University of Toronto, Canada
The present work examines when a detrimental effect of cognitve feedback occurs. We suggest that (1) when cognitive feedback is complicated and (2) when learners developed their own perferences highly, cognitive feedback hinders learning and 'destabilizes' previously developed preferences.
[ to cite ]:
Jaewoo Joo (2009) ,"Does Feedback Always Facilitate Learning?: Degree of Preference Development and Degree of Feedback Complexity", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 1025-1026.